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For the Holi campaign with Zomato, I created vibrant visuals designed for various platforms, including billboards, arch gates, and both Above The Line (ATL) and Below The Line (BTL) marketing. The focus was on capturing the essence of this colorful festival through elements like pichkaris and gujhiyaas, complemented by playful typography.
About the Project
Holi Campaign
The project involved extensive experimentation, with numerous iterations of design concepts. This iterative process allowed me to refine the visuals, ultimately leading to a master design that effectively conveyed the festive spirit of Holi. The final design was implemented in several cities, successfully engaging the audience and enhancing brand visibility during the celebration.
Creative Process
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Vibrant Imagery: Captured the lively essence of Holi through colorful illustrations and playful graphics.
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Typography: Integrated dynamic typography that complemented the visuals and emphasized the festive theme.
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Multi-Platform Approach: Designed for various marketing channels to ensure a cohesive brand presence across all touchpoints.
Key Elements
Poster Iteration
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Final Poster
with Gujhiya
without Gujhiya
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Arch Gate Iteration
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Final Arch Gate
with Gujhiya
without Gujhiya
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Hoarding Iteration
Final Hoarding
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Thank you Card, Danglers & Mailer
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